Forty-eight years old and not feeling them, would recite a very famous commercial if the protagonist of the jump from the fence, at the time an unprecedented Dino Zoff, was Francesco Totti, who for days has been occupying the pages of newspapers and social networks with the hypothesis of his return to the field with a ‘mysterious’ Serie A club. “Two months and I would be fit for at least 30 minutes of play”,  declared the ‘Pupone’.

And, beyond the mistrust of doctors and trainers, the idea definitely tickles the Italian advertisers who do not discard it, on the contrary, they relaunch: “Totti on the pitch? I’m not the classic ‘coach of the national team’, so I don’t know what kind of contribution on the pitch a superstar like him could give to his new team, but it would certainly benefit the club’s visibility worldwide, which translated into new sponsorships – Cesare Casiraghi, one of the best-known Italian advertisers  reasons with Adnkronos  – means tens of millions of euros”.

Even 100 million euros, including takings, image rights, docu-series, merchandising, hosts, dizzying social viralizations and millionaire transfer-shows. Obviously to this will have to be added the ‘retouching’ of cachet that the current sponsor will have to pay. Suspicions as an advertiser about the possible Club? “I would see it well for a ‘minor’ Serie A club, first and foremost at Monza – underlines Davide Ciliberti, spin doctor of the communication company Purle & Noise -  a team that is also working hard from the point of view of image, an activity that is also greatly facilitated by the television stage and not only that the ownership can offer to the brand and its players. And moreover, a transfer to the ‘Biscione area’ would even now be easier from an emotional point of view since his ex Ilary no longer works at Mediaset“.

Or Como, behind which there are the Indonesians Robert and Michael Hartono who together hold, according to the chronicles, a fortune of over 50 billion dollars and are both in the top 10 of the richest sports club owners on the planet “and who, despite their age (83-84 years), in addition to their fantastic wealth,  they have a mindset decidedly devoted to marketing and in any case they would open up the entire eastern audience to the Como club”, observes Ciliberti.

And even sports bettors, betting on the former Roma flag, would collect a nice nest egg since the bookmakers give him a return at over 70 times the stake. In this regard, the experts in the field insinuate the doubt: it could all be a gimmick, however public, given that the former Giallorossi captain -coincidentally- is an ambassador of a well-known international betting house.
(Emr/Adnkronos)