AI? FAILED IN CREATIVITY ACCORDING TO ITALIAN COMMUNICATION TOP EXPERTS
Wednesday 5 March, 2025Davide Ciliberti, (Purple & Noise PR) “that is, that artificial intelligence cannot replace creativity, or the human factor”.91% use it but: “it can only ‘generate’, not ‘create’”
THE TRADE DESK CLOSES 2024 AT 2.4 BILLION DOLLARS (+26%)
Thursday 13 February, 2025Turnover up by +26% compared to the previous year, and a record 12 billion dollars spent on the platform.
AND THEY ARE 15… PURPLE & NOISE PR TURNS 15 YEARS
Friday 7 February, 2025The PR and media relations agency founded by Davide Ciliberti turns 15 years!
OVERTOURISM: SHORT-TERM RENTALS, ONE MONTH FROM THE LAW 40% B&B STILL OUTLAWED
Wednesday 27 November, 2024Rodl & Partner: risk of a fine of up to 10.000 euros, for not exposed CIA or lack of ‘SCIA’
Ultimissima
MEME-MARKETING WITH UNAUTHORIZED IMAGE OF VIPS? THIS IS WHAT COMPANIES RISK
Tuesday 26 March, 2024The compensation amounts to what the interested party would have requested if he had authorized the exploitation of his image [...]
Primo Piano
SANREMO 2024: ‘SCANDAL’ OVER THE PUPA MAKE UP SPOT
Saturday 3 February, 2024After the Esselunga case, here is the Pupa-affair to wake up all media spotlight [...]
THE TRADE DESK CLOSES 2024 AT 2.4 BILLION DOLLARS (+26%)
Turnover up by +26% compared to the previous year, and a record 12 billion dollars spent on the platform. [...]
Thursday 13 February, 2025
AND THEY ARE 15… PURPLE & NOISE PR TURNS 15 YEARS
The PR and media relations agency founded by Davide Ciliberti turns 15 years! [...]
Friday 7 February, 2025
OVERTOURISM: SHORT-TERM RENTALS, ONE MONTH FROM THE LAW 40% B&B STILL OUTLAWED
Rodl & Partner: risk of a fine of up to 10.000 euros, for not exposed CIA or lack of 'SCIA' [...]
Wednesday 27 November, 2024
THE TRADE DESK PRESENTS VENTURA, Os FOR STREAMING TV
The OS will bring important improvements for streaming advertising. Disney, Paramount, Tubi Media and Sonos positive about the innovations introduced [...]
Thursday 21 November, 2024
AND THEY ARE 15… PURPLE & NOISE PR TURNS 15 YEARS
The PR and media relations agency founded by Davide Ciliberti turns 15 years! [...]
Friday 7 February, 2025
IKA 2024: THE TRADE DESK (NASDAQ:TTD) E’ “BEST COMPANY OF THE YEAR” IN ITALIA
The 25th Interactive Media Key Award, a historic Italian award in the advertising industry, has been awarded. [...]
Wednesday 17 April, 2024
MEME-MARKETING WITH UNAUTHORIZED IMAGE OF VIPS? THIS IS WHAT COMPANIES RISK
The compensation amounts to what the interested party would have requested if he had authorized the exploitation of his image [...]
Tuesday 26 March, 2024
SANREMO 2024: ‘SCANDAL’ OVER THE PUPA MAKE UP SPOT
After the Esselunga case, here is the Pupa-affair to wake up all media spotlight [...]
Saturday 3 February, 2024
AI? FAILED IN CREATIVITY ACCORDING TO ITALIAN COMMUNICATION TOP EXPERTS
Davide Ciliberti, (Purple & Noise PR) "that is, that artificial intelligence cannot replace creativity, or the human factor".91% use it but: "it can [...]
Wednesday 5 March, 2025
TOTTI THE RETURN, A 100 MILLION DEAL ACCORDING TO COMMUNICATION EXPERTS
The advertiser Cesare Casiraghi and the spin doctor Davide Ciliberti regarding Pupone's 'crazy desire' of Francesco Totti [...]
Wednesday 30 October, 2024
INVESTMENTS IN THE SOUTH-ITALY? FOR PRIVATE EQUITY THE INTEREST IS ZERO!
Voltolina (mid-cap investor) “Southern Italy with its SMEs is a potential gold mine for venture capital. Nope Ponte on Messina Sea! Instead, invest [...]
Thursday 5 September, 2024
TWITTER AND POLITICAL ADVERTISING: ADVERTISERS OK, BUT FAIRNESS AND TRANSPARENCY IS GUARANTEED
(Italiano) "Io ritengo – spiega Davide Ciliberti di Purple & Noise PR – che i media privati per primi debbano darsi delle regole [...]
Wednesday 4 January, 2023
