Gaydon/Frankfurt am Main, 3 June 2010 -   Aston Martin is pleased to announce the appointment of Jeffrey L. Scott (51) as its new Regional General Manager Europe and Managing Director of Aston Martin Lagonda of Europe GmbH, based at Aston Martin’s European office in Frankfurt, Germany.

Scott takes up his new role on June 1, 2010 taking over from Marcel Beci (37), who after almost seven years in the European team has taken on a new assignment in the company’s headquarters as General Manager Bespoke Sales & Marketing to lead the commercial development of Aston Martin’s new “Works Tailored” initiative.
Jeffrey Scott will take responsibility for all sales, marketing and service activities to further strengthen Aston Martin’s market position and to expand the dealer network in Continental Europe. He will report to Bill Donnelly, Director of Sales and Aftersales at Gaydon.
American-born Scott, who studied Economics and Business Management in the US and UK, began his career as General Sales Manager at Toyota and Lexus in Germany in 1986. In 1995 he became Managing Director of Sales and Marketing and later Managing Director of Jaguar Germany.

In 2000 he moved on to Ford of Europe where he acted as European Commercial Vehicle Marketing Manager. His most recent role was Managing Director of Jaguar / Land Rover Germany.
Michael van der Sande, Aston Martin’s Chief Commercial Officer, commented: “With over 20 years experience in the car sector Jeff is already well known to many of our European dealers and is ready to hit the ground running. He brings a lot of know-how and a deep understanding of the needs of our dealers and customers which will help us to pursue our growth strategy in Europe”.

Jeffrey Scott said it was an honour to be working for such a prestigious brand: “I am fully aware of the responsibility I am carrying – to further strengthen Aston Martin in Europe and ensuring a high level of retail profitability and customer satisfaction. I am particularly looking forward to working with the European dealers.”

PR & Press Aston Martin (Italy):
Davide Ciliberti
Purple & Noise PR
ufficiostampa@purpleandnoise.com