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THE TRADE DESK PRESENTS VENTURA, Os FOR STREAMING TV
Thursday 21 November, 2024
The OS will bring important improvements for streaming advertising. Disney, Paramount, Tubi Media and Sonos positive about the innovations introduced [...]
TV STREAMING: 76% ITALIANS IN FAVOR OF ADVERTISING IN EXCHANGE FOR LOW-PRICE SUBSCRIPTIONS
Tuesday 11 June, 2024
The data emerges from a study conducted by The Trade Desk, leading global advertising technology platform and YouGov, international market research and data analyst company [...]
MEME-MARKETING WITH UNAUTHORIZED IMAGE OF VIPS? THIS IS WHAT COMPANIES RISK
Tuesday 26 March, 2024
The compensation amounts to what the interested party would have requested if he had authorized the exploitation of his image [...]
A POSITIVE 2023 FOR DLVBBDO AND WITH A NEW IDENTITY IT BECOMES BBDO
Thursday 21 December, 2023
New acquisitions, including Salone del Mobile.Milano and Lines, several reconfirmations for the agency led by Marianna Ghirlanda [...]
RODL & PARTNER TURNS 25 YEARS IN ITALY AND GROWS NATIONALLY AND GLOBALLY
Friday 15 December, 2023
Christian Rödl: "Italy is a topical country for us". Brandes: "Ready for the challenges of the next twenty years alongside our clients". [...]
THE TRADE DESK: THIRD QUARTER 2023 +25% AND REVENUES OF 493 MILLION DOLLARS
Monday 13 November, 2023
"Performance that confirms how much precision, agility and transparency contribute to maximizing the results of advertising campaigns" declares Jeff Green CEO & Co-founder of The Trade Desk [...]
proximityBBDO RECONFIRMED COMMUNICATION PARTNER OF PORSCHE ITALY
Wednesday 18 October, 2023
The agency wins the tender and thus continues the partnership with Porsche Italia that began in 2020. [...]
DIGITAL ADV, ITALY: SEPTEMBER +2,2% ACTIVE BRANDS (DATA: ADJINN)
Monday 9 October, 2023
+++ (January 2024): Purple & Noise stops all activities for the benefit of Adjinn and Alberto Dal Sasso +++ [...]
ALBERTO DAL SASSO NOMINATED MANAGING PARTNER DI ADJINN FOR ITALY
Thursday 14 September, 2023
+++ (January 2024): Purple & Noise stops all activities for the benefit of Adjinn and Alberto Dal Sasso +++ [...]
TV: 3 OUT OF 5 ITALIANS WANT ADVERTISING BACK, EVEN IN STREAMING
Wednesday 31 May, 2023
Too many and too expensive subscriptions. Maximum spending budget 30 euros per month [...]